We recently had the pleasure of collaborating with Bronwynne and John Calvert to revamp the digital home for their beloved Irrewarra Sourdough Bakery. Our goal was to encapsulate the essence of their handcrafted products within a sleek and functional website, reflecting their dedication to quality and their community roots.
From Oven to Online
Irrewarra is not just about bread; it's a full sensory experience. The new website invites users to explore the vast array of products, from the crunchy Almond and Coconut Granola to the rich and satisfying More Nuts and Honey Granola, each available with a simple click to 'Buy Now'. The bakery's famous biscuits, including the all-new packaging for their award-winning ANZAC biscuits, are a centerpiece on the site, tempting visitors with their storied history and irresistible taste.
We've also showcased their festive offerings, like the delightful Fruit Mince Tarts, encapsulating the spirit of the season. With a dedicated 'Festive' section, the site beckons visitors to celebrate with Irrewarra's hand-crafted artisanal range.
A Hampers' Delight
Not to overlook the curated selection of hampers, which are a highlight for gift-givers and food enthusiasts alike. They represent the bakery's finesse and attention to detail, now beautifully packaged and presented online.
Engagement is key, and with the new website, fans of the bakery can join a monthly newsletter, becoming part of the Irrewarra family and staying updated on new products, offers, and new.
Tech That Serves Up Freshness
Technologically, we whisked together AlpineJS, Livewire, and Laravel to create a backend that's as robust as it is flexible. Our use of the OKLCH color space ensures that the website looks as good as Irrewarra's products taste. Moreover, the streamlined checkout process has already shown an uptick in sales—a clear sign that ease of use translates to customer satisfaction.
Crafting a Digital Experience
Throughout this project, our expertise in web development was leveraged to ensure that every pixel on the site serves a purpose, much like how every ingredient in Irrewarra's bakery has its place. We've kneaded together technology, design, and storytelling to create an online experience that not only showcases the bakery's sumptuous offerings but also tells the story of a brand rooted in tradition and community.
This website transformation was made possible in collaboration with the team at Williams and Company, whose design expertise, attention to detail and creative flair are evident throughout the site. Discover more about their incredible work at Williams and Company.
This is the level of detail, care, and expertise we bring to every project. Let us do the same for your brand.