Meta, formerly known as Facebook, is one of the largest social media platforms in the world with over 2.8 billion monthly active users. As a result, businesses are always looking for ways to increase their visibility and credibility on the platform. One way to do this is by getting verified on Meta. In this blog post, we'll explore what verification means on Meta, the benefits of being verified, and whether it's worth it for businesses to pay for verification.
What Does Verification Mean on Meta?
Verification on Meta means that your account has been confirmed as authentic and belongs to the public figure, celebrity, or brand it represents. The verification badge is a small blue checkmark that appears next to the name of the account. This helps to distinguish verified accounts from fan pages or imitations.
To get verified on Meta, your account must meet certain eligibility requirements. For example, you must have a complete profile with a profile picture, cover photo, and a bio. Additionally, your account must be active and have a considerable following. You will also need to provide Meta with proof of identity and other documents to verify your account.
Benefits of Being Verified on Meta
There are several benefits of being verified on Meta, including:
- Increased Credibility: Being verified on Meta can increase your credibility and make your account more trustworthy. This is especially important for businesses that rely on social media to promote their brand.
- Improved Visibility: Verified accounts are more likely to show up in search results and be recommended to users. This can lead to increased visibility and more followers.
- Access to Exclusive Features: Verified accounts may have access to exclusive features on Meta, such as the ability to create polls, add a call-to-action button to their page, and more.
- Protection from Impersonation: Verification helps protect businesses from impersonation by ensuring that only legitimate accounts are recognized as official.
Is It Worth It for Businesses to Pay for Verification?
Meta Verified is a paid monthly subscription service that costs $11.99 per month on the web and $14.99 per month on iOS and Android. The subscription includes benefits such as access to exclusive features, advanced analytics, and the ability to schedule posts. Additionally, Meta may review and verify the account as part of the subscription service.
However, businesses should weigh the costs and benefits of paying for verification on Meta. While verification can increase credibility and visibility, it does not guarantee success on the platform. Businesses still need to focus on creating engaging content and building a strong social media strategy to see real results.
Furthermore, businesses should also consider whether their target audience is active on Meta. Depending on the industry and demographic, other social media platforms may be more effective for reaching their audience.
Ultimately, whether or not it's worth it for a business to get verified on Meta depends on their specific goals and priorities. If credibility and authenticity are important to their brand and their target audience is active on the platform, then verification can be a valuable tool. However, businesses should not rely solely on verification to achieve success on Meta.
Conclusion
Verification on Meta can provide a number of benefits for businesses, including increased credibility, improved visibility, and access to exclusive features. While the cost of the Meta Verified monthly subscription is relatively low, businesses should weigh the costs and benefits of paying for verification and consider whether their target audience is active on the platform. They must also focus on creating engaging content and building a strong social media strategy to see real results on Meta.
