Email newsletters can be an effective way to stay in touch with your audience, build your brand, and drive engagement for your business. However, creating regular and engaging newsletters can be a challenge, especially for businesses with limited resources. In this blog post, we'll explore the benefits of creating regular email newsletters for your business and share a case study of how we helped My Bookshop By Corrie Perkin grow her email list from 1200 to almost 6000 in just two years.
The Benefits of Regular Email Newsletters
Regular email newsletters can offer a number of benefits for businesses, including:
- Building brand awareness: By sending regular newsletters, you can stay top-of-mind with your audience and build awareness for your brand.
- Driving engagement: Email newsletters can be a great way to drive engagement with your audience, whether through sharing valuable content, offering promotions, or providing updates on your business.
- Increasing website traffic: By including links to your website in your newsletters, you can drive more traffic to your site and encourage visitors to explore your offerings.
- Building relationships: By providing valuable content and building a consistent presence in your audience's inbox, you can build stronger relationships with your audience and encourage loyalty to your brand.
Case Study: My Bookshop By Corrie Perkin
My Bookshop By Corrie Perkin is an independent bookstore located in Melbourne, Australia. The bookstore specializes in books that are beautifully designed and well-written, with an emphasis on promoting local authors and independent publishers. When we first started working with My Bookshop, they had an email list of around 1200 subscribers.
Our approach to creating regular email newsletters for My Bookshop involved several key strategies:
- Consistent schedule: We established a consistent schedule for sending newsletters, with a goal of sending one newsletter per month. This allowed us to build anticipation among the audience and ensure that the newsletters were expected and welcomed.
- Valuable content: Each newsletter included a mix of book recommendations, author interviews, and updates on My Bookshop's events and promotions. By providing valuable content that was relevant to the audience's interests, we were able to drive engagement and build loyalty to the brand.
- Personalization: We made an effort to personalize the newsletters as much as possible, including addressing the subscriber by name and including recommendations based on their past purchases and interests.
- Promotion: We promoted the email newsletter on My Bookshop's website and social media channels, encouraging visitors to sign up and stay in touch with the bookstore.
Over the course of two years, My Bookshop's email list grew from 1200 subscribers to almost 6000, with open rates consistently above industry averages. The regular newsletters helped to build awareness for the bookstore, drive engagement with the audience, and promote My Bookshop's offerings to a wider audience.
Tips for Creating Regular Email Newsletters
If you're interested in creating regular email newsletters for your business, here are some tips to keep in mind:
- Establish a consistent schedule: Choose a schedule that works for your business and stick to it as much as possible. This will help build anticipation among your audience and ensure that your newsletters are expected and welcomed.
- Provide valuable content: Your newsletters should provide valuable content that is relevant to your audience's interests. This might include industry news, promotions, or updates on your business.
- Personalize the content: Whenever possible, personalize the content of your newsletters to make it more relevant and engaging for the subscriber.
- Promote the newsletter: Promote your email newsletter on your website, social media channels, and other marketing materials to encourage sign-ups and grow your email list.
- Measure your results: Monitor your email open rates, click-through rates, and other metrics to determine what's working and what's not. Use this information to refine your email newsletter strategy and improve your results over time.
- Be consistent with your branding: Use consistent branding in your email newsletters, including logos, colors, and messaging. This will help reinforce your brand identity and make your emails more recognizable to your audience.
- Segment your audience: Consider segmenting your email list based on factors such as location, interests, or past purchase history. This will allow you to provide more targeted and relevant content to your subscribers and drive higher engagement.
Regular email newsletters can be a valuable tool for building your brand, driving engagement, and growing your business. By following the strategies outlined in this blog post and creating newsletters that provide valuable content, personalised messaging, and consistent branding, you can build a loyal following and drive more business through your email marketing efforts. If you're interested in learning more about how we can help you create regular email newsletters for your business, feel free to contact us for more information. Our team of experts is dedicated to helping businesses like yours achieve their marketing goals and build a successful online presence.