The Operational Problem
AFL Coaches Association needed more than a standard content website. Their digital platform had to support high-trust internal operations, including award voting workflows and rapid communication for initiatives that directly affect coaches and clubs.
The core challenge was combining secure, rules-driven voting with practical communication tools in one system. The platform also needed to support additional coach services and maintain credibility with a highly respected audience across the AFL ecosystem.
Why Off-The-Shelf Failed
Off-the-shelf voting products could not match the Association's specific Champion Player of the Year requirements. Generic tools also lacked the tailored communications workflows needed to efficiently distribute important media and updates at scale.
What We Engineered
Programmable Soda developed a custom voting platform tailored to AFL Coaches Association requirements for the Champion Player of the Year awards. We then implemented a dedicated communications layer that allows the AFL Players Association to quickly and efficiently distribute important news and media to coaches through a controlled workflow. The broader platform also supports additional coach-focused services and association initiatives, with an architecture designed for reliability, speed, and straightforward internal management.
Systems Integrated
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Custom Champion Player Voting WorkflowPurpose-built voting logic aligned to the Association's specific award requirements.
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High-Trust Coach Communications PlatformRapid distribution of important news and media to coaches through structured internal workflows.
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Association Initiative Support ModulesAdditional digital services that extend value to coaches beyond core website content.
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Operationally Reliable Custom StackEngineered for trusted day-to-day use by clubs and coaches in high-visibility contexts.
Business Outcome
The AFL Coaches Association now operates a digital platform that is trusted by coaches and clubs for both voting integrity and communication speed. The custom solution has reduced operational friction around award processes, improved delivery of important information, and created a stable base for ongoing association initiatives.
“The platform has become central to how we run voting and communicate quickly with coaches across the league.”
