Programmable Soda

Insights.

Ideas, methods and field notes on building lovable, effective digital products.

DIY Website Builder or Hire a Developer? How to Decide Without the Hype hero
Nov 19, 2025

DIY Website Builder or Hire a Developer? How to Decide Without the Hype

Torn between a DIY website builder and hiring a developer? Here’s a clear, no-nonsense way to decide.
Five Things Every E-Commerce Website Should Get Right hero
Nov 19, 2025

Five Things Every E-Commerce Website Should Get Right

Five foundational e-commerce principles that matter far more than any gimmick or fancy feature.
Laravel in Plain English: Why Your Developer Keeps Mentioning It hero
Nov 19, 2025

Laravel in Plain English: Why Your Developer Keeps Mentioning It

A simple, non-technical explanation of what Laravel is and why it matters for your project.
Shopify vs Custom Build: Which Way Should Your Online Store Go? hero
Nov 19, 2025

Shopify vs Custom Build: Which Way Should Your Online Store Go?

A practical, non-technical comparison to help you decide between Shopify or a custom e-commerce build.
What Kind of Website Do You Actually Need? hero
Nov 19, 2025

What Kind of Website Do You Actually Need?

A clear breakdown of brochure sites, CMS sites, e-commerce, and web apps—so you can choose without overcomplicating it.
When a Custom Database or CRM Integration Is Actually Worth It hero
Nov 19, 2025

When a Custom Database or CRM Integration Is Actually Worth It

How to know when it’s time to move beyond spreadsheets and manual data handling into proper CRM or database automation.