The Operational Problem
Blockwrap was a brand new venture, but the owners were not new to us. After more than 15 years working together on earlier projects, they asked us to lead design and delivery for the new business website. The product was an in-house platform for unlisted assets, so the site needed to explain a technical offer in straightforward language.
The engagement moved quickly and intentionally. There was no long discovery phase, no large content pack, and no appetite for rounds of speculative design. The website still had to look established from day one and clearly segment value for issuers, investors, and operators.
Why Off-The-Shelf Failed
A generic fintech template would have produced vague messaging and weak hierarchy. Blockwrap needed positioning logic, not just a polished layout, so prospects could understand the platform after one pass through the homepage.
What We Engineered
We used a focused conversation-based workflow: map the core audience and platform promise, turn that into page architecture, and write concise copy blocks with clear calls to action. The delivered site was brochure-first by design, with a strong product narrative, practical navigation, and low-maintenance content sections for future updates.
Systems Integrated
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Rapid Discovery WorkflowConverted a 20-minute founder discussion into information architecture and conversion flow.
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Audience-Specific MessagingSeparate pathways for issuer, investor, and platform-technology audiences.
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Brochure-First Product StoryClear sequencing from problem to platform value without technical overload.
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Lightweight Content OperationsSimple section model so the team can refine copy and offers without full rebuilds.
Business Outcome
The founders had a launch-ready digital presence without a heavy briefing process. Feedback was positive on both speed and design quality, especially the fact that the final direction came from a short initial conversation. The site now gives the business a stable front door while the underlying platform continues to evolve.
“We only needed one short chat, and the final site looked exactly like the business we were trying to launch.”
