The Operational Problem
Inglis runs one of the most visible and complex auction ecosystems in the bloodstock world. The platform must serve domestic and international buyers, vendors, and industry stakeholders with real-time sale-day experiences and trusted long-term data access.
The system needed to deliver the atmosphere and urgency of live auction rooms to online audiences worldwide while maintaining reliable bidding workflows and comprehensive historical data. It also had to present deep catalogue archives in a way that remains practical for research and decision-making.
Why Off-The-Shelf Failed
Off-the-shelf auction platforms could not satisfy Inglis requirements for live broadcast quality, integrated online bidding, and long-range catalogue history with full sales context. The Association needed custom operational control that generic systems could not provide.
What We Engineered
Programmable Soda built and continues to evolve a custom auctionhouse platform that supports Inglis at industry-leading scale. Sale Day Live gives users worldwide access to live feeds and online bidding so they can participate in real time from anywhere. The system maintains catalogue history back to 2007, including full sales records with vendor and purchaser details, creating a powerful reference library for bloodstock decision-making. The result is a platform widely recognised across the equine media landscape as a benchmark for digital auction delivery.
Systems Integrated
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Sale Day Live Global Auction DeliveryLive streaming and online bidding workflows bring auction participation to users worldwide.
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Deep Catalogue and Sales ArchiveFull catalogue history from 2007 with vendor and purchaser records for long-term analysis.
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Research-Grade Sales Intelligence AccessHigh-value historical sales context supports better decision-making for industry participants.
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Custom Auctionhouse Operational StackPurpose-built system architecture tailored to Inglis-specific sale-day and data requirements.
Business Outcome
The Inglis platform has become a category leader for digital auction performance, supporting real-time global participation and unmatched historical transparency. Buyers, vendors, and media can trust the system for both live sale-day execution and long-term bloodstock intelligence, reinforcing Inglis as a leading auctionhouse technology benchmark.
“The platform has set a new benchmark for what a modern auctionhouse website can deliver.”
