The Operational Problem
Melina JBW needed a practical website solution suitable for a small business budget and timeline. The priority was launching quickly without sacrificing core functionality for client bookings and content growth.
The platform needed to be delivered rapidly while still supporting direct online bookings through Halaxy and giving the business an easy way to publish regular content. The system also had to remain straightforward to manage after launch without heavy technical support.
Why Off-The-Shelf Failed
Off-the-shelf templates could launch quickly, but they typically required compromises in booking integration quality and blog workflow flexibility. For this project, Melina JBW needed speed plus tailored functionality, not a generic starter setup.
What We Engineered
Programmable Soda delivered a custom small-business website in one week, balancing affordability with practical feature depth. We integrated directly with Halaxy so bookings can be made online through established practice workflows, and we built a custom blogging system to support ongoing content updates without relying on rigid template constraints. The final site provides a clean, professional digital presence with low-friction booking and maintainable publishing tools that the business can operate confidently.
Systems Integrated
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One-Week Delivery ModelRapid development process designed for a small-business budget and urgent launch timeline.
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Halaxy Booking IntegrationClients can book directly online through integrated Halaxy practice workflows.
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Custom Blogging SystemTailored content publishing tools support ongoing articles and business visibility growth.
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Low-Maintenance AdministrationStraightforward backend workflows reduce reliance on external technical support.
Business Outcome
Melina JBW launched quickly with a professional online presence and immediate booking capability. The integrated Halaxy flow made online appointment handling easier for clients, while the custom blog platform gave the business a practical way to publish content and keep the website active after launch.
“The project was delivered quickly, and the integrated booking flow has made online enquiries much easier to manage.”
