Background & Challenge
Otway Pasta Company, a family-run pasta maker from regional Victoria, had a basic Shopify site that acted only as an online brochure – they weren’t actually selling products online. With increasing demand beyond their network of farm-gate stockists, Otway Pasta needed a modern e-commerce website to serve customers directly.
Convert a static website into a revenue-generating online storefront without losing the artisan charm of the brand.
Solution
Programmable Soda designed and developed a fresh new website for Otway Pasta focused on direct sales and an engaging user experience. We implemented a full-featured online store showcasing their range of fresh and dried pastas, sauces, and gnocchi. The site’s design emphasizes the brand’s handcrafted quality – with mouth-watering imagery, clear product categories, and storytelling elements about their local heritage. The shopping experience is seamless, from browsing products to checkout, and fully mobile-responsive so pasta lovers can order easily from any device. We also ensured the site could handle secure payments, shipping calculations, and inventory management, turning the previously dormant Shopify presence into a thriving sales platform.
Key Features & Benefits
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Direct Online OrderingCustomers can now buy their favorite Otway pasta varieties directly from the website, a capability not possible before. This opened a brand new revenue channel for the business.
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User-Friendly Shop InterfaceA clean product catalog with filtering (by pasta type, fresh vs. dried, gluten-free, etc.) helps shoppers find what they need quickly, improving user satisfaction and time on site.
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Integrated Stockist InformationFor items not sold online (like some fresh pastas), the site guides users to local stockists, ensuring no customer leaves empty-handed.
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Brand StorytellingThe “About Us” and recipe blog sections build a connection with visitors, reinforcing trust in the brand’s authenticity which encourages sales.
Project gallery
Results
Within weeks of launch, the new Otway Pasta site was consistently processing online orders—something the old site simply didn’t achieve. The shift to direct-to-consumer sales brought immediate momentum, with strong early order volumes indicating clear customer demand. The business quickly began seeing the benefits, from higher overall sales to better insight into what customers were buying and when. The new platform set a solid foundation for long-term growth and deeper customer engagement.
The project demonstrates how a well-executed e-commerce solution can transform a small food producer’s reach and revenue.
“We never imagined so many people across Australia would be buying our pasta online. The new site isn’t just beautiful – it’s converting pasta lovers into loyal online customers.”
