The Operational Problem
Roth Newton needed a website focused on informed browsing rather than direct online checkout. The objective was to help customers evaluate product differences clearly so they arrive in-store with stronger purchase intent.
The site had to present large product ranges in a way that made comparison easy for everyday shoppers, while staying straightforward for the internal team to manage. It also needed to stay aligned with changing campaign priorities from their SEM partner.
Why Off-The-Shelf Failed
Generic template stores tend to prioritize cart conversion and shallow catalog layouts, which did not suit Roth Newton's brochure-first showroom model. They also make it harder for non-technical retail teams to keep product content and campaign pages consistently maintained.
What We Engineered
Programmable Soda delivered a custom brochure website experience centred on comparison clarity across core categories including chairs, lounges, and recliners. We structured product pages so customers can quickly assess features and benefits side-by-side before visiting the showroom, which improves sales-conversation quality in-store. The content model was designed for self-service administration, and Roth Newton now manages product content comfortably without frequent developer involvement. We also coordinate with their SEM company to launch and refine campaign-specific pathways so the website remains tightly aligned with active marketing activity.
Systems Integrated
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Category-Based Product ComparisonStructured presentation for chairs, lounges, and recliners with clear feature and benefit framing.
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Showroom-Ready Buyer JourneyVisitors arrive with clearer intent, helping consultants move through sales conversations faster.
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Self-Managed Product ContentRoth Newton team can administer product updates easily without technical friction.
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SEM Campaign Alignment SupportWebsite pathways and content stay synchronized with active campaign direction from their SEM partner.
Business Outcome
Customers now come into the showroom with a much clearer understanding of what they want, which makes consultations smoother and helps the sales process move faster. The internal team is confidently managing content themselves, and day-to-day support demand remains low because the platform is practical and easy to administer.
“The website has made product selection much clearer for customers before they walk into the showroom.”
